March 2026

Editor's Message
by Ruth Sternberg, NCOPE – NRWA Newsletter Editor

The NRWA’s board and committees are busy! 

In this issue, you will read about our new Business Resources website page. It’s your one-stop location for guidance on many business and industry-related topics.

You will also read about how to avoid scammers (they aren’t just targeting our clients) and our upcoming resume-writing summit. See below and save the dates! 

    You will also read about how to avoid scammers (they aren’t just targeting our clients) and our upcoming resume-writing summit. See below and save the dates! 

    As a member of the NRWA, you have access to a growing library of guidance, webinars, and events, and a network of colleagues to support you as you support your clients!

    You can also share your achievements! See our member spotlight section below for details!

    Three more things:

    • As always, check out the Midweek Memo for specifics on upcoming programs.

    • Check our newsletter archive for past Watercooler issues.

    • Got questions? Contact us at  info@thenrwa.org.

    Here’s to our professional growth!

    The NRWA Business Resources Web Page Is Live!

    By Cathy Lanzalaco, NCOPE, NRWA President

    It is with great pleasure that we share with you that the business resources page is now available on the NRWA website! On it, you will find general business resources that span the full lifecycle of your business, from foundational decisions to growth and refinement. You will also see a collection of white-label products that you can use directly inside your own businesses. We have a few more resources pending, but the materials are ready for you to explore, download, and use now. You will also find a recommended reading list curated to support you as a business owner.

    To access the page, log in to your member portal and navigate from there. See the screenshot included in this post for guidance.

    Enjoy! We look forward to your feedback.

    The NRWA continues to support healthy, growing businesses and is committed to providing the tools, information, and assistance you need to build strong, sustainable success.

    We also invite you, as a benefit of your NRWA membership, to join our Facebook group. In the group, we offer exclusive members-only content, including deeper conversations, curated information and resources, referral opportunities, and special educational and networking events designed specifically for our community.

    If you have not had the opportunity or did not realize we were there before, please join us. We periodically host live events from our page, each focused on an important aspect of business operations. Our goal is to help you find more success!

    In February, we featured a 28-day challenge—and more are coming soon!

    The Job Scam Glow-Up

    When AI Made Fraud Look Better than Your LinkedIn Profile

    By Tom Powner, NCOPE, NRWA Educator and Presenter

    When was the last time a scam made you feel hopeful? That’s the new game in town. And it’s dangerous because scammers now have AI.

    Today, a job scam is often more polished than legitimate recruiter outreach. The offer letter looks like it was drafted by a senior HR executive. The conversation feels warmer and more professional than your last real interview.

    As resume writers, career coaches, and career strategists, we need to pay attention. We are on the front lines of job seekers’ most vulnerable moments, and we have a responsibility to help our clients understand they’re walking into a minefield that looks like a welcome mat.

    Hiding in Plain Sight

    There was a time, not long ago, when a job scam announced itself. Typos in the subject line. A “recruiter” who couldn’t figure out where to put the apostrophe in “you’re.” An offer letter that looked like it was formatted in 1997 by someone who’d never heard of margins. Those were the tells, and job seekers learned to spot them.

    That era is over.

    Generative AI has given scammers a complete makeover. They now have access to flawless grammar, professionally structured offer letters, detailed LinkedIn profiles, polished headshots generated in seconds, and conversational AI chatbots that can carry a recruiter-level exchange without missing a beat.

    In 2025, job scams stole nearly $580 million from job seekers in the U.S. alone, and that’s only what was reported. Shame keeps many victims silent, so the real number is almost certainly higher. This is not a fringe problem. This is a growth industry.

    One Scammer. Thousands of Victims. At Once.

    It used to take time to run a scam. A fraudulent recruiter had to manually reach out, craft messages, respond to replies, and manage one conversation at a time. It was labor intensive and limited by human bandwidth. AI destroyed that limitation.

    Today, a small team of bad actors can deploy AI chatbots to manage thousands of simultaneous “recruiting conversations” across LinkedIn, text, email, and job boards. Each conversation is personalized. The bot knows what to say because it scraped your public profile before sending the first message.

    What once required teams running individual cons now requires a platform and a subscription.

    What You Need to Know

    Here is the anatomy of a job-search scam:

    A candidate receives a message on a Friday afternoon. A recruiter from a well-known brand has reviewed their profile and is impressed. The interview is a series of text questions. The salary is higher than expected. The process is fast. A professional offer letter arrives that same day.

    By the time the candidate signs the offer, enters personal information, and sets up direct deposit, the champagne is already open.

    On Monday morning, the recruiter’s profile is gone. The email bounces. The job seeker’s bank account is negative.

    The scammer didn’t just take the candidate’s money. They took their identity.

    What Our Clients Need to Know

    Even in a world of AI-polished fraud, the structural patterns of a scam haven’t changed. 

    • Recruiter contact comes from non-company email domains. 

    • The job does not exist on the company’s official careers page.

    • Interviews happen entirely by text or chat.

    • Offers arrive implausibly fast. 

    • Sensitive personal information is requested before any legitimate onboarding occurs. 

    • Compensation is wildly above market. 

    • Urgency is pushed hard.

    These signals still matter. They’re just easier to rationalize away.

    It’s Not Just Fake Employers. It’s Also Fake “Us.”

    Scammers are also impersonating resume writers and career coaches. Using AI, in an afternoon, they build fake services with stolen testimonials, fabricated credentials, and convincing websites.

    The products are subpar. High-ticket programs with vague deliverables. One-size-fits-all, AI-generated resumes. No discovery call. No intake process. No accountability.

    These are not the behaviors of a professional. They are the behaviors of someone planning to disappear.

    The Bottom Line

    The job market is tighter. Searches are longer. Pressure is higher. Scams are better executed.

    The same AI tools that help us do our work are powering fraud at scale. Ignoring that reality doesn’t protect clients. Preparing them does.

    Hope isn’t the problem. Unexamined hope is.

    In today’s job market, verification isn’t paranoia. It’s professional judgment.

    An expanded version of this article is available here.

    Learn How Resumes Are Changing in Today’s AI Landscape

    Virtual Summit May 6 & 7 

    The way we write, screen, and read resumes has fundamentally shifted.

    Artificial Intelligence (AI) has made it possible for anyone to generate a "competent" draft in seconds. Still, that speed has created a new problem: Employers are increasingly skeptical of what they’re seeing.

    Job seekers are overwhelmed by tools that promise clarity but mostly just deliver sameness. For resume writers and coaches, the stakes are high. When polish is automated, our value can’t just be about "fixing" a document anymore.

    What differentiates us now is judgment. It’s the ability to know what to leave out, what to lean into, and how to create signals that an employer actually trusts.

    The NRWA’s upcoming virtual summit, The New Resume Playbook: High-Impact Writing in the Age of AI, is built for this reality.

    This isn’t about chasing trends or debating which AI tool is better. We are focusing on the parts of the work that software can’t touch: discernment, relevance, and evidence-based storytelling. As AI-generated noise becomes the norm, writing that shows restraint and human credibility is exactly what stands out.

    The Program

    We’ve kept it practical and focused. You’ll find interactive sessions that prioritize professional standards over hype, including a workshop with Vincent Vitale on what makes a candidate compelling today. We aren't teaching how to write "louder" resumes; we’re teaching how to write stronger ones that can survive both an algorithm and a human reader.

    The Details

    We’ve designed this to fit into your work week, with a concentrated two-day format across multiple time zones.

    • Wednesday, May 6, starting at 3:00 p.m. ET

    • Thursday, May 7, sessions continuing at 12:00 p.m. and 3:00 p.m. ET

    As the market changes, our role as experts has to change with it. This summit is an opportunity to sharpen your judgment and strengthen how you serve your clients in a world where "perfect" is no longer enough.

    Look for the registration link in your email!

    Here’s the latest grammar tip from Donna Tucker

    City, State, and ZIP Code

    When writing a city and state in a sentence, put a comma between them, and another after the state if the sentence continues.
    Example: She moved to Denver, Colorado, last year.

    For addresses, use: City, State ZIP code (no comma before the ZIP).
    Example: Boston, MA 02118

    Note: ZIP (code) is always capitalized because it’s an acronym for “Zone Improvement Plan.”

    On a resume, be consistent: Use either the two-letter state abbreviation or spell out the state name every time. Never mix both styles.

    NRWA member Dawn Rasmussen is a candidate in the May 19 Democratic primary for the U.S. House of Representatives in Oregon’s 2nd Congressional District.  

    Dawn brings to her campaign the same commitment she’s shown throughout her 18 years as president of Pathfinder Writing and Career Services and a member of the NRWA.

    “Probably the most sobering thing I have seen of late is how much AI is digging deep into the workforce and rendering human-led work obsolete,” she said. “In just a few years, we will have a large amount of people and fewer jobs. I believe that the federal government needs to make investments into education to support innovation in existing fields and to create new jobs that go beyond the reach of AI, or better develop the workforce to work with AI.”

    She also hopes to focus on improving healthcare coverage. “Most people are terrified about healthcare costs as employers continue to shift the burden to employees,” she said.

    Dawn is the author of the books Forget Job Security: Build Your Marketability and Little Thor: A Fawn Lost and Found. She worked as a school-to-career director for 49 high schools in Oregon and for the Oregon tourism industry, promoting Portland and the state domestically and internationally.

    Would you like to share your success story? Have you written a book, given a presentation or talk, or achieved some other goal or milestone in the career business? Fill out our form! We will let you know if we have further questions.  

    Professional Development 

    electronic learning

    The NRWA offers live and on-demand webinars, a self-paced Resume Writing 101 course, teleseminars, and more opportunities for learning throughout the year.

    LEARN MORE


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