Nationally Certified Online Profile Expert Certification

Become the LinkedIn Expert Your Clients Need

Master the art of LinkedIn and career marketing with the Nationally Certified Online Profile Expert (NCOPE) program. Position yourself as your clients' go-to resource to elevate their online profiles.

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Why NCOPE (Nationally Certified Online Profile Expert)?

The job market moves fast. LinkedIn moves faster. If you want to lead clients through a platform that changes every month, you need skills that go deeper than generic “best practices.” You need a command of how LinkedIn actually works, how recruiters search, and how AI is reshaping visibility. That is precisely what NCOPE delivers.

Ask yourself:

• Do LinkedIn’s constant updates leave you guessing about what matters now?
• Do you want a reliable way to increase your income with a service clients need year-round?
• Do AI, machine learning, and the backend of LinkedIn Recruiter feel confusing or unclear?
• Do clients expect LinkedIn guidance that you are not wholly confident giving?
• Do you want absolute authority, not another lightweight online course?
• Do you want a certification that proves you understand how LinkedIn works today, not five years ago?

If any of these hit, NCOPE is the next step

What You’ll Gain:

• True mastery of LinkedIn optimization. Learn how LinkedIn’s algorithm evaluates profiles, how keywords and context shape search results, and how to use the new AI-driven profile tools to build stronger branding and visibility.
• A deep understanding of LinkedIn Recruiter and search behavior. See precisely how recruiters filter, rank, compare, and uncover talent. Learn how AI influences who rises to the top and how to reverse-engineer profiles that get found.
• A credential that sets you apart. NCOPE shows you are not guessing. You are trained in the platform’s mechanics and trends. That credibility pays off fast.
• A network that sharpens your expertise. Join a community of professionals who share insights, updates, strategies, and real-time changes on the platform.
• A competitive edge. Most career services pros rely on outdated LinkedIn knowledge. You will not.                                      

Certification Includes:

• Comprehensive coursework covering LinkedIn fundamentals, profile creation, branding strategies, and how LI recruiters and algorithms impact outcomes. 
• Access to exclusive resources and templates.
• A final exam to validate your expertise.
• An official NCOPE designation upon successful completion.
• Access to a private LinkedIn NCOPE group.
• Invitation to a monthly open-office Zoom meeting to stay updated on what’s new on LinkedIn.

Session Breakdown:

• Week 1: LinkedIn Intro: Creating a Powerful & Targeted Profile, Part I
• Week 2: Powerful Profile Part II & Why Get LinkedIn Career Premium
• Week 3: How LinkedIn Recruiter Works & LinkedIn’s AI Impacts Outcomes
• Week 4: LinkedIn Job Search Techniques & Time Savers
• Week 5: Building a Relevant Network & Networking Strategies

 

**8 Key Takeaways from the NCOPE LinkedIn Program**

 

1. **Create Profiles That Get Noticed**:

Learn how to build branded, conversational, and value-driven LinkedIn profiles that start with a strong resume. Discover how to convert profile views into real job opportunities.

 

2. **Understand How AI Shapes LinkedIn**:

Explore the impact of artificial intelligence and machine learning on profile creation, job search visibility, and LinkedIn Recruiter results. Master what LinkedIn's upcoming AI advancements will learn about your clients, enabling you to create profiles that resonate with both humans and algorithms that influence hiring outcomes.

 

3. **Master LinkedIn's Role in Job Searching and Career Marketing**:

Gain insights into how LinkedIn enhances career visibility, social recruiting, and modern networking. This knowledge will equip you to guide clients through an effective career marketing campaign with confidence.

 

4. **Gain Insider Knowledge on LinkedIn Recruiter**:

Learn how recruiters search, filter, compare, and evaluate talent within LinkedIn Recruiter. Understand how to create profiles that rank higher, cut through the noise, and perform well in competitive searches.

 

5. **Increase Your Income Through LinkedIn Coaching**:

Develop the ability to deliver unique expertise that your clients can't find elsewhere, transforming LinkedIn coaching into a high-value, profitable service.

 

6. **Teach Powerful Networking Strategies**:

Discover how to build, grow, and nurture a targeted network that enhances your clients' visibility and accelerates their career progression.

 

7. **Use LinkedIn's Job Search Features Strategically**:

Learn how to effectively utilize career interests, job alerts, Easy Apply, search filters, and signaling tools so your clients can apply intentionally and gain traction more quickly.

 

8. **Know When LinkedIn Premium Is Worth the Investment**:

Cut through the misinformation and understand why LinkedIn Career Premium offers significant advantages to job seekers. Become the expert who helps clients make informed decisions about account options that align with their goals.

The National Résumé Writers' Association (NRWA) uses the Sertifier platform to issue and manage digital credentials for our certification programs, ensuring secure, professional, and easily shareable recognition of achievement for our members.

Certification Pricing

• Members: $750
• Non-Members: $925 (includes one-year NRWA membership)

Includes: All materials, homework, and a multiple-choice quiz.

Validity: Certification lasts one year. Annual recertification is $129, requiring two new LinkedIn recordings and quizzes. NRWA membership is needed to maintain certification.

Refunds: 100% if canceled two weeks before class, minus $75. No refunds once training starts.

Payment Options: Credit card, check, or PayPal Credit. Register via the provided link for PayPal Credit and email adminmanager@thenrwa.com for an invoice.

PayPal Credit: Apply and pay interest-free over six months. Contact adminmanager@thenrwa.com for details.

Ready to Unleash the Power of LinkedIn?

Enroll now to refine your LinkedIn expertise and transform your clients' career opportunities.