Greeting
by Amanda Brandon, NCOPE – NRWA Newsletter Editor
Hi NRWA friends! I hope you are staying warm! It’s been really cold in my neck of the woods.
In this issue, we have lots of news to share—just in time for spring’s arrival. We’re still working on the content format, but I think you’ll be impressed with this month’s articles.
I’m always looking for members to feature in our Member Spotlight, so if you want to share your business or career, please email me at newsletter@thenrwa.org. Have a great March! Thanks for reading! |
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Pet Colleague of the Month: |
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Wagner is Kathleen McGrorty’s fiercely devoted “chief security officer,” a Norwich terrier named Wagner or “Wags” for short. Want your furry, fluffy, or scaly friend featured next month? Check for my post on Facebook the first Friday of the month OR email your photo and caption to me. |
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What’s Saving My Life This Month? A Link Audit!
by Amanda Brandon, NCOPE – NRWA Newsletter Editor
I’m bringing back this column with a big tip this month—audit your links! I kept getting these weird Zoom meeting requests on my calendar for 30-minute consultations. This only happens when I book a session with a client. I pondered it for a couple of days, and then it dawned on me—I forgot to update my scheduling link in my LinkedIn profile! I recently switched over to a new system for scheduling and invoicing, and I missed a link! This led to an audit of all my links. I realized I needed to update content on my website, LinkedIn profile, and marketing touches. So, a random appointment saved my life this month! I challenge you to review your links, social profiles, and NRWA member profiles. We resume writers get so busy we forget to check our own professional brand. Have a “What’s Saving My Life…” tip? Email us at newsletter@thenrwa.org. |
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Feature Article: Audiences & The NRWA
by Kristen Schmidt – NRWA Marketing Chair
As the editor of two radically different publications in the same city, I’ve done a lot of thinking about the “how” of storytelling. At the alt-weekly-ish publication, aimed at people in their early 20s with lots of time and not a lot of money, we pushed the envelope on music, art, and culture. Profanity passed muster. Free fun and cheap eats ruled. At the city magazine, we talked up $35 entrees and did photo shoots with thousands of dollars’ worth of merchandise from local boutiques. We invested in deeply reported feature stories. The demographic was affluent, white-collar professional, and college educated. They had lots of money but not a lot of time. Knowing the people in your audience is critical to understanding how to speak to them. |
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I’m doing a lot of looking and listening here at the beginning of my tenure as the NRWA marketing chair. Who are we speaking to? What are they trying to accomplish? And how does the NRWA fit into helping them achieve those goals?
We have a few audiences.
Click here to read the full article.
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Perspective: Women Providing Healing, Promoting Hope, and Breaking Bias
by Eustacia A. English – NRWA DEI Columnist
Happy Women’s History Month! “She believed she could, so she did.” This short quote holds so much power and meaning. Nothing is too big or too small for women. Women can truly do anything, if they just believe. Women’s History Month (WHM), observed since 1987, was created to highlight the often-overlooked contributions of women in United States history, culture, and society. The 2022 theme for WHM is “Women Providing Healing, Promoting Hope.” This theme is "both a tribute to the ceaseless work of caregivers and frontline workers during this ongoing pandemic and also a recognition of the thousands of ways that women of all cultures have provided both healing and hope throughout history,” according to History.com. |
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While we celebrate women’s history for all of March, we also celebrate International Women’s Day (IWD) on March 8 each year. According to the University of London, “IWD was created to recognize the social, cultural, economic, and political achievements of women, to raise awareness of discrimination and bias, and to inspire and empower us all to take action for equality. This year’s timely theme is “Break the Bias.” Click here to read the full article.
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NRWA Member Spotlight:
Kathleen McGrorty
by Anne Anderson – NRWA Staff Writer
Hello! Please welcome new member, Kathleen McGrorty, to the NRWA. As managing partner of her firm, NewView, Kathleen focuses on personal branding and increasing her clients’ competitive career advantages. She offers individual and group career coaching, interview preparation, and professional writing services.
NewView became a global firm as referrals and international opportunities grew, and she added Canada-based staff to her 100% virtual team in 2014. In 2016, she joined the team at Shaffer Psychological Institute as a senior coach, delivering customized coaching services for targeted industries.
Kathleen often remarks to clients that she is proud of having built a professional business career on a double major in American history and political science. After graduating from college (Rutgers), she began her career in banking project management. During the next two decades, she transitioned into technology project management for Bank of America mergers and acquisitions. |
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Working in post-merger environments, she found that much of her work involved facilitation and coaching, a thread that runs through her working life. She spent 10 years at Deloitte Consulting and other consulting firms, honing her management consulting skills and learning the consultative business model. She has worked in many industries, from retail ready-to-wear to oil and gas production. Her breadth of experience strengthens her ability to connect with clients across the spectrum, and she points proudly to a 90% client closing rate. |
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The NCRW Corner: NEW Study Guide Is Now Live!
by Kathy Keshemberg, NCRW, NCOPE – NRWA Certification Chair |
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The NCRW Certification Commission works hard to ensure we are providing the most up-to-date information to our members. We are continually looking for new trends or information that can be presented more succinctly. Our goal is to publish updates twice a year in January and July.
Here are some of the topics we revamped in the most recent version:
- Hyperlinked Table of Contents
- Professional Summary Makeover
- ATS Clarifications
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New & Renewing Members
Welcome to our new and renewing members for the month of February 2022!
Click here to view the full list.
By the numbers for the month of February:
Feel free to introduce (or reintroduce) yourself via our members-only networking forums:
You can find colleagues in your area by searching here.
Not yet a member of the NRWA? Click here to join!
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The NRWA offers live and on-demand webinars, a self-paced Resume Writing 101 course, teleseminars, and more opportunities for learning throughout the year. |
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Visit our public-facing companion site to access our directory of resume experts, learn more about how we help job seekers, and read our Ask the Experts blog. |
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