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NCOPE - Nationally Certified Online Profile Expert

Nationally Certified Online
Profile Expert Certification

Unleash the Power of LinkedIn to Boost Job Seeker Success

NCOPE 2024 Course Dates

Summer 2024

Wednesday, July 10 2024 - August 7, 2024 

12:30 p.m. - 2:30 p.m. ET


Tom Powner

A career-changer himself and proof it can be done, Tom Powner resigned from a 25-year career in business development, operations, and sales leadership to create Career Thinker Inc.

Motivated by years of viewing thousands of poorly crafted resumes and LinkedIn profiles and interviewing more than 1,000 unprepared applicants, his goal is to provide people with career services, coaching, technology, inspiration, and confidence to motivate them to take action and advance their careers.

Tom is a LinkedIn power user, serves on the NRWA Board and has presented dozens of educational workshops to job seekers and at NRWA conferences.

A Groundbreaking Certification

As the only nonprofit dedicated to supporting resume writers and career professionals, the NRWA is delighted to announce the launch of this powerful certification program designed to help you help job seekers by unleashing the power of LinkedIn.

Do you feel outpaced by rapid-fire changes to the LinkedIn platform?

Are you looking for ways to improve your income stream?

Are your clients asking questions about LinkedIn that you can’t answer?

Are you a LinkedIn super-user looking to reinforce and validate your expertise?

Every day more professionals are securing jobs via LinkedIn, and social recruiting and Artificial Intelligence that matches profiles to recruiters is on the rise.

As career services professionals, our industry is not immune to digital disruption, and we cannot sit on the sidelines while technology evolves around us.


Our 5-session interactive certification program will give you:

1. The ability to craft branded, engaging, conversational, value-based LinkedIn profiles (and an understanding that a great LinkedIn profile is born from a great resume) that get found and land clients more interviews (and you’ll get more clients!).

2. An understanding of the role of Artificial Intelligence and Machine Learning, and the role LinkedIn plays in today’s job hunt, career marketing, and social recruiting.

3. Intel on the ins and outs of LinkedIn Recruiter – the platform used by a majority of recruiters to find and vet talent. This will give you the edge needed to craft profiles that perform in a crowded and competitive space.

4. The confidence to add LinkedIn coaching to your service offerings.

5. The strategy behind finding, building and nurturing a large, centric network to catapult your client’s networking power.

6. Best practices to leverage LinkedIn’s network power and career interest settings, and to find and apply to LinkedIn job postings.

7. The inside scoop on the best LinkedIn account types and guidance on Account, Privacy, Ads and Communication settings to fit your client’s needs.

The National Résumé Writers' Association
North Grove Corporate Park, 8120 Lehigh Ave
Morton Grove, IL 60053

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