By NRWA Certification Commission Member
As writers, we love creative language and masterful wordsmithing. But when hiring managers are at their job, scrolling through stacks and stacks of resumes, they’re not looking for a Nicholas Sparks novel. They’re giving each resume a six-second chance to win a second date, and that’s if it even gets past the ATS (applicant tracking software).
During this initial screening, they care far less about the client’s effervescent personality and far more about their skills, qualifications, and competency to do the job. We must be the best matchmaker between our clients and the job they deserve.
Use keywords found in the job ad to maximize the resume’s chance of getting through the ATS. It filters out unqualified applicants by scanning for keywords the hiring manager has programmed into the system. If it does not find enough keywords, it rejects the application.
The ideal keywords include hard skills, soft skills, and certifications the candidate has that are also mentioned in the job description. For example, a construction worker’s resume may include OSHA, NCEES, ACI, and LEED. A software developer’s resume may include C++, Java, Python, and Linux.
Note: Be sure to use synonyms of the keywords on the resume. A “project manager” can also be a “project administrator.” Those two titles refer to the same job, but we don’t know exactly which word the hiring manager programmed into their ATS. It’s best to cover all of our bases.
To look for resume keywords, search for job postings similar to the position your client is targeting. Do a cross-analysis to find which words are repeated over multiple postings. Scan the words and phrases in the “qualifications” and “responsibilities” sections, focusing on specific abilities, knowledge, and skills—the more industry-specific, the better.
For example, here are some keywords for the field of transportation and logistics:
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Look for these:
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Not these:
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Vehicle Maintenance
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Resourceful
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Commercial Driver’s License
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Detail-oriented
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Route Planning
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Dynamic
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Account Retention
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Exuberant
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Keywords are the key (pun intended) to help your client show up as the perfect match for what their target employer is seeking. Sprinkle them organically throughout the resume—no keyword stuffing! Recruiters recognize tricks and do not appreciate attempts to fool the ATS. If the candidate is truly qualified, it should not be difficult to include a smattering of specific keywords when showcasing their credentials.
It may not feel attractive or creative. It may feel dry and mechanical, but in the potential employer's eyes, it provides clarity and confidence in moving forward with the applicant.
