By Rob Rosales, NCOPE – NRWA Marketing Chair
Are you a new resume writer looking for ideas to market your services? Are you a more experienced writer looking to expand your business and attract new clients?
As the only national nonprofit organization supporting professional resume writers, the National Resume Writers’ Association (NRWA) exists to help you!
I am excited to share with you three ways the NRWA can help you market your business.
Ask The Experts Blog
The NRWA has a “Virtual Ask the Experts Portal” for members of the NRWA to share their expertise and answer questions from job seekers. The selected responses are published on our website blog page in addition to social media posts on LinkedIn, Facebook, Instagram, and Twitter.
How does this help you market your business?
As a contributor, some of the perks of answering questions include:
- A personalized URL to use for promotion on social media. Your URL includes your name so you can enhance your brand and marketing efforts. For example, https://resumeexperts.thenrwa.org/condensing_a_long_resume#robertrosales.
- An avenue to drive traffic to your member profile, your website, and boost your SEO.
- Exposure to potential clients who may find your advice impactful.
- An opportunity to market yourself as a career expert.
- A platform to build your credibility by providing valuable career-related advice to job seekers.
- An Expert Contributor badge to display on your website, signature line, and other marketing materials.
New questions are posted at the beginning of each month. Members have until the end of the month to create and submit their responses. Follow the link here to get started now!
The NRWA’s Annual E-Book, CAREER TIPS FOR JOB SEARCH SUCCESS
Starting in 2020, the NRWA began publishing a new e-book annually with a fresh collection of advice and insights for resume writers to use and pass on to their clients. All selected “Ask The Expert” contributors are listed in the e-book along with their contact information.
Your NRWA Member Profile
As a member of The NRWA, your name and contact information are added to our online database so that potential clients can find you. Job seekers can search our database by state, name, or specialty. Your member profile displays your email address and website URL so potential clients can easily contact you. Clients can even send you an email directly from your profile!
To increase your chances of getting contacted by clients, you should:
- Update and optimize your profile to show your value.
- Include a professional photograph (think LinkedIn).
- Speak to your target audience and describe your unique qualities.
- Start here to update your profile now!
Future Marketing Initiatives
As the only national nonprofit organization supporting professional resume writers, the NRWA is committed to you! We are currently developing several national marketing initiatives to increase your exposure nationally and become recognized as the go-to experts for job seekers.
Stay tuned!
Rob Rosales, NCOPE, has been a member of the NRWA since 2015 and has served on the Board as Marketing Chair since 2018. He provides resume writing, job search strategies, career marketing, and career transition coaching to clients nationwide, from college graduates to senior-level professionals. He owns EZ Resume Services in Kingsburg, CA. Find him online at LinkedIn.com/in/1robertrosales.
