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Feature Article: What to Expect in the Business Growth Lab

April 05, 2022 2:00 AM | Administrative Manager

By Amanda Brandon, NRWA Newsletter Editor

When I heard about this course, I thought it would be valuable to get feedback from our instructors – Kyle Elliott and Ruth Pankratz – on how this new course will impact resume writing and career coaches. This course starts TONIGHT, Tuesday, April 5th so you need to register here stat if you want in.

Why does a resume writer or career coach need Business Growth Lab?

Kyle: Between identifying your ideal client, marketing your services, and deciding how much to charge, running a business can be overwhelming. Whether new in business or an industry veteran, Business Growth Lab will provide participants with a welcoming, supportive, and inspiring environment to take their business to the next level.

Ruth: The Business Growth Lab is more than a business course. It’s a supportive four-week program with mentoring and actionable business takeaways. The course size is limited to focus on each participant’s unique business.

How can a resume writer or career coach benefit from this course?

Ruth: You will gain business perspectives, set goals, learn how to improve your business, enhance customer engagements, boost your confidence, reveal potential business blind spots, and empower yourself to elevate your business revenue, customer engagement, and operational efficiency.

Kyle: You will learn how to nimbly improve your customer experience, enhance your business marketing and sales skills, and increase your revenue. We combine live group coaching, peer connections, and individual activities to ensure you are geared for long-term success. You’re also getting feedback from two instructors with distinct perspectives and experiences.

What makes you excited about leading this “lab”?

Kyle: I began my business on Fiverr, charging $5 for resume reviews and LinkedIn profiles. I now run a multi-six-figure practice while working the fewest hours ever in my career. I am eager for fellow resume writers and career service providers to see that their wildest dreams can come true.

Ruth: I’m excited to share my 12+ years of business knowledge to help NRWA colleagues thrive. I’ve owned five businesses, and three have been in the careers industry. I may have a few helpful tips to share.

More About Business Growth Lab

Rather than telling you how to run a “successful business” as defined by someone else, Kyle and Ruth will guide you through a framework of best practices and show you how to apply them to your business.

In this four-week course, with six hours of hands-on instruction time, you’ll:

  • Define your business why.
  • Map your customers’ journey.
  • Develop SMART business goals.
  • Learn how your network can ignite your business — and how you can return the favor.
  • Implement tactics that can positively impact your business immediately.
  • Receive accountability and ongoing support by connecting between sessions with industry peers.
  • Engage with award-winning instructors who have been there and who get it.

About the Instructors

Kyle Elliott, MPA, CHES, is the founder and career coach behind CaffeinatedKyle.com. Kyle never imagined his college side hustle – charging five dollars for resume reviews and LinkedIn profile summaries on Fiverr – would transform into a multi-six-figure coaching practice serving senior managers and executives in Silicon Valley and high tech. A trusted career expert, his words have been featured in CNBC, CNN, Entrepreneur, Fast Company, Forbes, Fortune, Glassdoor, The Must, and The New York Times, among dozens of other leading publications and media outlets. He is an official member of the invitation-only Forbes Coaches Council and an active member of the Gay Coaches Alliance. When not coaching Silicon Valley’s top talent, you will likely find Kyle at Starbucks or Disneyland; he is a proud Disneyland Magic Key Holder.

Ruth Pankratz, MBA, NCRW, is the founder of Gabby Communications LLC, providing expertise in career advising and writing services. Her 12+ years in business have been focused on marketing professionals, helping each person achieve their unique career goals. Before starting Gabby Communications, Ruth held various corporate leadership positions at Konica Minolta, Hewlett Packard, and other companies. Ruth holds an MBA from Colorado State University and a BS in Communications from Kennesaw State University. She serves as a resume subject matter expert and career advisor at Lee Hecht Harrison International CEO Team in New York. When not working, Ruth practices yoga or enjoys family time.

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