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Rebecca McCarthy

Bright Career Branding


Member profile details

First name
Last name
Company Name
Bright Career Branding
United States
Work Phone



Professional Overview

How many years in the industry?
8+ Years
Primary Work Setting
Experienced Business Owner (5+ years)
Certifications and Designations
Nationally Certified Resume Writer (NCRW), Nationally Certified Online Profile Expert (NCOPE)
How I help
Hello! Thank you for stopping by. My name is Rebecca, and I'm a career branding specialist dedicated to helping employees land higher-paying dream jobs and open doors of opportunity throughout their career.


➢ Hundreds more applicants than ever before are applying for each position. Job search strategies that worked 10 years ago do not work now.

➢ 2020 threw us into crisis and it’s not over yet. It’s hard to make a career transition when the economic climate is uncertain, and everything seems out of control.

➢ There’s tons of free advice out there. A lot is outdated or just plain wrong. So much confusion makes it hard to move forward.


➽ Accelerate the job search process with a modern approach and a powerful career brand that can’t be ignored?

➽ Have a full suite of compelling and tech-friendly career documents designed to rank highly with Applicant Tracking Software and LinkedIn’s algorithms?

➽ Know exactly how your value aligns with what matters to your target company or client, making you a perfect match?

➽ Make a strong case to your current employer for promotion or raise?

➽ Access job opportunities that have higher pay, more prestige, and fun challenges?

➽ Add a career “safety net” in the form of a side gig or additional revenue streams for steadier income with minimal gaps?

☑ 𝐈 𝐡𝐞𝐥𝐩 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐚𝐥𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐚𝐛𝐨𝐯𝐞!

Bright Career Branding strategy aims to build careers—not just “find the next job.” You’ll be empowered by a discovery process of what makes you unique, valuable, and memorable, and the ideal match for your next employer or client.

To learn more please visit:


➢ 20+ years of experience in publishing and marketing industries; 10 years in career services
➢ Nationally Certified Resume Writer (NCRW)
➢ Nationally Certified Online Profile Expert (NCOPE)
➢ Authorized DISC Administrator and Behavioral Consultant
➢ Published more than 50 books—some selling more than 1M copies—with Penguin, Simon & Schuster, and Scholastic. Worked with licensors such as DreamWorks, Disney, Warner Bros., Paramount, and Vistage International, the largest CEO membership organization in the world.
➢ Deep understanding of business storytelling.

☑ If you are ready to launch a new chapter in your career, let's talk!
Service Offerings
  • Resume Writing
  • Job Search Letters
  • LinkedIn Profile Writing
  • Business Writing
  • Personal Branding
  • Interview Coaching
  • 30-60-90 Day Plans
  • Career Counseling
  • Job Search Coaching
  • Salary Negotiations
  • College Essays & Applications
  • Proofreading/Copy Editing
  • NCRW-Candidate Mentoring
  • Webinar Presentations
Service Description
Career Branding, Personal Branding, Executive Branding, LinkedIn Profiles, LinkedIn Training, Resumes, Cover Letters, Professional Bios, Speaking, Speaker One Sheets, Resumes for Consultants
Resume Specialties
  • Accounting / Banking / Finance
  • Administrative / Executive Support
  • Arts / Creative
  • Career Change / Return to Work
  • Executive / C-Level
  • Entertainment / Media
  • Healthcare
  • Hospitality
  • Information Systems / IT
  • Legal / Law Enforcement
  • Manufacturing / Supply Chain / Logistics
  • Marketing / PR
  • Nonprofit
  • Pharmaceutical / Medical Device
  • Recent Graduate / Entry Level
  • Remote Work
  • Sales / Sales Management
Speaker Bio & Topics
Career Branding:

A well-written résumé is the ticket to landing an “okay” job, but career branding is the backstage pass that gives your clients VIP access to opportunities that others miss. A strong career brand makes your clients an easy “YES” for recruiters and gives them faster access to the opportunities they really want.

“Branding” is a word tossed about on the Internet nowadays, but what does it really mean? As professional writers, how can we apply the principles of branding to create meaningful, lasting brand equity for our clients? This talk will show you the basics of career branding as well as some practical “how-tos” for creating résumés that are unique, valuable, and memorable.

Rebecca L. McCarthy is the owner of Bright Career Branding and The Written Coach. Her approach to writing, editing, and coaching is based on 20+ years of experience as a professional writer in both the publishing and marketing industries. She has published more than 50 books with Penguin, Simon & Schuster, and Scholastic, and written for licensors such as DreamWorks, Disney, Warner Bros., and Paramount. She has also written for Vistage International, the largest CEO membership organization in the world. Rebecca is an NCRW, NCOPE, a certified legal proofreader, and an Authorized DISC Administrator and Behavioral Consultant.

NCRW Designation:

NCRW Certified?
NCRW Certification Date
September 08, 2020
NCRW Renewal Date
June 30, 2026

NCOPE Certification

NCOPE Certified?
NCOPE Certification Date
April 04, 2019
NCOPE Renewal Date
April 30, 2024

The National Résumé Writers' Association
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Morton Grove, IL 60053

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