THE ONLY NATIONAL NONPROFIT ORGANIZATION FOR PROFESSIONAL RÉSUMÉ WRITERS

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The Resume as a Marketing Tool (Module 1): The focus of this segment is on marketing concepts used in resume writing. You will learn how to sell benefits instead of features and emphasize successes, contributions, and achievements. Learn how to incorporate design elements and write compelling content to effectively market your resume clients.

Writing Concepts (Module 2): A good advertising copywriter knows her audience. She knows what consumers want and what product features and benefits to write about to persuade consumers to buy. As resume writers, we must do the same. Learn how to think like a copywriter and create resumes that generate a “call to action” for your clients.

Common Grammatical Errors (Module 3): This segment covers grammatical errors commonly found on resumes, including capitalization, number usage, and plurals and possessives.

Energizing Job Descriptions (Module 4): One of the distinguishing features of an excellent resume are job descriptions. Like a good headline, the first sentence should pique the reader's attention and draw him into the copy that follows. Our goal as resume writers is to get the potential employer's attention. We do this by energizing our job descriptions and focusing on relevant accomplishments.

Perfecting Punctuation and Capitalization (Module 5): A common question for the public, "Does the period go inside or outside the quotes?" should not be a common question for a writer. This segment will hone your skills on proper capitalization, using numbers, and punctuation.

Writing Standout Cover Letters (Module 6): First impressions are important. Use what you learn in this session to help your clients stand out when introducing themselves to prospective employers.

New College Graduate Resumes (Module 7): New college graduates and newly completed degrees have special requirements in writing resumes. In this segment, you'll learn how to deal with listing degrees, challenges for new college graduates, and common rules for formatting, lengths, and the presentation of resumes.

Dynamic Writing that Pops - Resume Writing Strategies (Module 8): You will learn about the three types of resume formats, how to use competencies and metrics-driven content to place the individual ahead of the crowd, and how to showcase results-focused accomplishments.

Advanced Resume Writing Strategies (Module 9): This segment covers writing strong profile statements, centrally-focused theme resumes, and advanced design and formatting.