The Other Career Documents > Bios, TY Notes > Reference List & Career Pitch Books

Presented by: Thomas Powner, NCOPE, CPRW, CEIP, CCMC

The resume, LinkedIn Profile and cover letter seem to be the cornerstone career marketing tools we craft for our clients, but we seem to stop there. Other essential documents can provide a strategic edge for our clients in landing the jobs they want and deserve. We should arm our clients with well-written bios, thank you letters/notes, reference sheets, and career pitch books (an excellent leave-behind after job interviews). In this session, Tom will present the following. Current content trends and strategies in crafting these other career marketing document, how to keep these documents in line with the client’s resume and LinkedIn branding, how the right TY note and career pitch book can be a deal closer, and as an extra secret weapon, he will share how using these other career documents in a PIP service can catapult your clients’ success in landing a job offer.

In this session, you will learn:

• How to improve your clients’ success in their career campaigns with additional marketing documents.
• Increase the average client spend by selling add-on services.
• Techniques, styles, and content creation that supports your client’s professional brand and success/value they offer.

This 90-minute recording from the 2020 Virtual Conference is FREE for NRWA members and $19.99 for nonmembers. It qualifies for 1 CEU.

About Thomas Powner:

A career-changer himself and proof “it can be done,” Tom resigned from a 25-year career in business development, HR, operations, and sales leadership to create… Career Thinker, Inc.

In 2020 his focus is guiding job seekers who have full-time jobs… who seek better ones. How do they land new jobs when working full time? How do they manage their time? Which LinkedIn strategies used in being discovered for jobs? How do you create a relevant career marketing campaign tools?

Tom has built an industry reputation as a leader in educating and mentoring clients and colleagues on best practices, infusing technology, and improving processes that boost results. Since 2011 he has presented more than 300 career workshops/seminars/webinars.